Chinese company Xiaomi launches online store in Romania

Chinese company Xiaomi launches online store in Romania


Chinese multinational electronics company group Xiaomi, the third-biggest smartphone brand in the world, has expanded its presence on the Romanian market by launching Mi-Home.ro.

The new official e-commerce platform allows customers to purchase the brand's products online, at the most advantageous prices.

"The increased efficiency of the multi-channel distribution platform is the basic component of the company's expansion strategy. In this way, we can operate efficiently and, at the same time, expand our user area and offer them new experiences. Since our inception, we have focused on direct online sales of our products to increase efficiency and build a digital relationship with users," said Xiaomi Corporation representatives.

The opening of the first Xiaomi store in Romania comes just over one year after Romanian import and distribution firm GBR Tronics opened the first Xiaomi shop in Romania, under franchise.

Founded in April 2010, Xiaomi Corporation has become the third largest smartphone brand in the world. It has also created the largest AIoT (AI & IoT) platform for its users, with 289.5 million smart devices connected to it.

Xiaomi currently sells its products in over 90 markets around the world. 

Trump is making sure he leaves his mark on the US in one way or the other. One of those big statements that he made was to backlist Chinese smartphone maker Xiaomi and several other Chinese companies in an increased effort to undercut the expansion of tech products from that side of the globe according to Tech Central. 

While Trump’s dislike for Chinese giant Huawei has been well documented, the white house also pegged the reason for targeting the company is due to security concerns, a claim that is now using against Xiaomi as well even though these allegations have never been verified.

It is ultimately a decision that could be just as quickly be overturned by newly-elected US president Joe Biden in the next few weeks, as he looks to undo some of the decisions Trump has made during his destructive term in office, but the company’s stocks have already been hit as a result of the current blacklist. This means that Xiaomi devices cannot be sold in the US and could be subject to the same sort of restrictions that resulted in US companies working in partnership with Chinese manufacturers to loophole their products into the country.

Xiaomi has been one of the biggest challenges in the smartphone market, and along with Huawei, continues to produce high quality products with an exceptional price tag. Those processes would make little sense, however, if Xiaomi loses the ability to operate within the Google ecosystem or has to contend with decent semiconductors like Huawei.

This is not a good thing for global competition on the smartphone space and we hope that sanctity will remain in the near future. Chinese companies such as Huawei and Xiaomi may also be allowed to compete in the global market.