LG Electronics Expands Smart TV Platform, Stores Latin America

LG Electronics Expands Smart TV Platform, Stores Latin America


LG Electronics Inc. announced that their television maker rivals could use the company's smart TV platform as they are eyeing to boost its software capability.

The TV maker giant said that there are already 20 TV manufacturers to release TV using its webOS platform, including Konka, RCA, and Ayonz.

LG also revealed signing a partnership with streaming service giants like Amazon, YouTube and Netflix, and Universal Electronics Inc.

LG Electronics announced that its webOS TV platform ecosystem will be available to other TV brand partners. This is part of the company expanding outside of TV manufacturing to webOS TV software platform development and adoption. LG aims to grow its presence and prominence in the global home entertainment market.

This move of LG is to attract more TV companies to use its smart TV platform and hopes to spawn profits and widen its presence in the software amenity.

LG Electronics said webOS' openness, easy accessibility, and user-friendly interface would attract more TV makers. It will actively support content and broadcasting services to expand the ecosystem of its smart TV platform.

LG Electronics has been upgrading its software capabilities in the TV business, the company said.

According to Omdia, a market researcher, smart TV generated 84.8 percent of total shipments in 2020. The researcher expected to top 90 percent after four years.

LG Electronics revealed that 90 percent of its TVs shipped last year were smart TVs through which users can enjoy video content with an internet connection. The company sent a total of 30 million TVs last year.

The webOS TV platform is an integral part of the user experiance on LG’s smart TV. Licensees of webOS TV receive the UX design along with features such as voice search and control, integrated AI algorithms and connectivity options.

Partners also receive a variety of content options including access to global streaming service apps such as Netflix, YouTube, Amazon Prime Video, sports streaming service DAZN as well as LG Channels — the company’s free content streaming service. Compatible TV models will also include the dedicated magic motion remote controller.

Over 20 TV manufacturers around the world have committed to the webOS partnership, including RCA, Ayonz and Konka. LG expects more partners to join in future. Additionally, the webOS ecosystem is supported by technology partners such as Realtek, Nuance, Gracenote, CEVA and Universal Electronics.

“By welcoming other manufacturers to join the webOS TV ecosystem, we are embarking on a new path that allows many new TV owners to experience the same great UX and features that are available on LG TVs.” says Park Hyoung-sei, president of the LG Home Entertainment Company.

LG Latin America

South Korea's major home appliance maker opened its first premium shop in Panama City, Panama, on Friday.

The shop has a size of 470 square meters, and consumers can experience LG's luxury home appliance brand, LG SIGNATURE, as well as its artificial intelligence and Internet of Things solutions.

The company said that they ventured online shopping for Latin Americans to help consumers amid the pandemic.

LG stressed that its premium brand shop in Panama would serve as a stepping stone for the company to promote its brand. It will launch marketing programs dedicated to consumers in the region to boost its presence better.

LG presently runs some 1,400 premium stores overseas.