Tesla asks fans to defend the government on its behalf

Tesla asks fans to defend the government on its behalf


Tesla fans: The electric automaker has launched a new online portal called the Tesla Engagement Platform, as spotted by CNBC Friday. It is a hub where Tesla posts actions its users can take, like contacting government officials when there is a potential law that would affect the company. 

"Engage Tesla is a new platform for both Tesla's public policy team and Tesla Owner's Clubs," a blog post on the hub reads. "Its goal is to create a digital home base for all of our work, and make it easier for Tesla community members to learn what's top of mind for us, take meaningful action, and stay in the loop. We hope you'll join us in getting involved."

Other tech companies, notably ride share companies including Uber, have asked their customers and employees to politically engage on laws that affect them. Tesla's new hub is notable, however, because it recently dissolved its public relations team.  

While there might not be a person officially in charge of talking to to the press and public (besides Elon Musk), the launch of the Engagement platform suggests that there's at least someone tasked with crafting the company's messaging — and mobilizing fans as Tesla's private lobbying army.

Someone in addition to Musk himself, that is.

Tesla reported a rise in revenue

Let us know that in the fourth quarter of 2020, Tesla made a profit. The company's revenue stood at 10.74 billion. At the same time, American carmaker Ford announced to invest more than double in electric and atonomous vehicles last month. The company will invest 29 billion in electric and autonomous vehicles.

Tesla is ready to enter India

Significantly, Tesla will now do business in India soon. For this, the company has chosen Bengaluru. It will set up its first manufacturing unit in Bengaluru, the capital of Karnataka. Recently it has been given information. Here Tesla will open an electric car manufacturing unit. Its cost will be around 7725 crores and it will provide employment to 2.8 lakh people.